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Digital, Social and Mobile Marketing

IMC 307 (Elective)

Digital, Social and Mobile marketing focuses on the tools, methodologies and programs used by companies to develop, justify, deploy and measure their social and mobile marketing programs. The course includes development of complete social marketing programs for actual companies using best-of-breed- social monitoring, web analytics, social marketing systems, blogs, Twitter, Google Plus, LinkedIn and other tools.

Prerequisites: IMC 301, IMC 302 and IMC 303