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Media and Message Delivery

IMC 304 (Elective)

Media and Message Delivery explores the contemporary media landscape and how brand communications adapt to media technology and usage. The course uses current case studies to understand the transition from passive consumption of traditional media to active participation in digital and social media. It also focuses on engaging consumers and other audiences and communicating effectively with them through media.

Prerequisites: IMC 301, IMC 302 and IMC 303