IMC Undergraduate Certificate Requirements

The IMC Undergraduate Certificate Requires 5 Units

Core Classes (2 units):
IMC 300: Consumer Insight and Analysis (max class size: 45 students/section)
IMC 301: Introduction to Integrated Marketing Communications (max class size: 45 students/section)

Writing Classes (1 unit): Choose from the following:
IMC 305: Message Strategy and Writing for Persuasion
IMC 306: Introduction to Public Relations, Strategies and Tactics

Elective Classes (2 units). Choose from the following:
IMC 303: Market Research
IMC 304: Media/Message Delivery for Interactive Communications
IMC 307: Introduction to Direct, Database & E-Commerce Marketing &    Interactive Marketing Communications
IMC 308: Marketing Models
IMC 309: Introduction to Entertainment & Gaming for Marketers
IMC 302: Senior Immersion Project (prerequisite: one of the above electives)

Prerequisite Classes (3 units)
ECON 202: Introduction to Microeconomics
BIP 260 Accounting and Finance (recently changed from ECON 260)
Choose one from the following:
• ANTHRO 211, 235, 389
• BUS INST 390
• COMM ST 205, 360, 363, 380
• ECON 322, 330 350, 381
• IEMS 383
• POL SCI 348, 375
• PSYCH 204, 228, 316, 335, 351, 385
• SOCIOL 302, 303, 315, 332, 345