Master's Program - Media Strategy and Leadership

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Professionals with a minimum of seven years’ journalistic experience may apply to this three-quarter graduate journalism track at Medill, with an option to complete a fourth quarter.

The track provides experienced professionals with new ways of thinking about communications – journalistic and otherwise – in the digital age; new skills; and new career possibilities.   

  
Graduation requirements:   

•  You will take 12 Northwestern credits at the graduate level   
•  At least 9 credits must be classes offered in Journalism, Integrated Marketing Communications or Media Management  
•  You take five core classes: 
  • Audience understanding: JOUR 455 or IMC 451 or IMC 455
  • Marketing: MEDM 431 or IMC 452    
  • Media Management: MEDM 432 or JOUR 461 or IMC 461   
  • Finance IMC 450 or equivalent   
  • Digital/Interactive: JOUR 490 or JOUR 405     
• You select six additional units from the following class clusters: Some classes are five-week courses for half of one credit; students take two to make a unit.
  
  •  Media management   
  •  Audience understanding 
  •  Content creation  
  •  Marketing   
  •  Digital and interactive  
  •  Innovation  
•  Finally, you will complete a capstone research project.  

Journalism (JOUR) course descriptions are here.

Integrated Marketing Communications (IMC) course descriptions are here.

Media Management (MEDM) course descriptions are here. 

Course clusters are here.