Concentrations

Media Management (pick any 3 for concentration)

• MEDM 432/JOUR 432 Understanding the Media and its content
• JOUR 461 Media Economics and Marketing
• IMC 461 Media Economics & Technology
• IMC 457 Managing the Integration Process
• MEDM TBD Media Management Project
• MEDM 499 Media Independent Study
• MKTG-953-0 Information & Technology Based Marketing
• IMC 473 Investor Relations Management
• IMC 459 IMC Law, Policy & Ethics

Audience understanding (pick any 3 for concentration)  

• JOUR 455 Audience Insight
• IMC 451 Marketing Research & Statistics I
• IMC 453 Marketing Research & Statistics II
• IMC 455 Consumer Insight
• MKTG 458 Models of Consumer Behavior
• IMC 482 IMC Database Marketing

Content creation (pick any 3 for concentration)  

•  *JOUR 405-0 Techniques: Interactive Storytelling
•  *JOUR 405-1 Advanced Interactive Storytelling
• JOUR 427 Investigative Reporting
•  JOUR 404 Sports Reporting
• JOUR 429 Environment Reporting
• JOUR 426 Arts Reporting
• JOUR 425-2 Advanced Health and Science Reporting
• JOUR 423-2 Advanced Business & Economics Reporting
•  JOUR 424-0 Magazine Writing
• JOUR 424-1 Magazine Editing
•  JOUR 433-1 Techniques: Broadcast Producing
•  JOUR 433-2 Advanced Video Storytelling
•  JOUR 406-0 News Graphics and Design
• JOUR 436 Long-form Nonfiction Narrative
  
• JOUR 490/20 Documentary
• JOUR 436-1 The Art & Craft of Writing a Nonfiction Book
  
• JOUR 410 Global Journalism
• JOUR 428 Covering Faith, Values and Spirituality
• IMC 454 Communications & Persuasive Messages
• IMC 464 The Intuitive Marketer
• IMC 475 Crisis Communication

Marketing (pick any 3 for concentration)  

•  IMC 452  Integrated Marketing
  
•  MEDM 431 Media & Integrated Marketing
•  IMC 463 Brand & Advertising Solutions
• IMC 498 Entertainment Marketing
• IMC485 Customer Loyalty
• MKTG 951 Sports Marketing
•  IMC 472 Marketing Public Relations
• IMC 498 Asian Perspectives
• IMC 498 Global Communication
• IMC 498 Building Brand Equity
•  *IMC 498 Digital Marketing
• *MKTG913 Internet Marketing
• *IMC 482 Direct and Interactive Marketing

Digital and interactive (pick any 3 for concentration)  

•  JOUR 490 Intro to Interactive Publishing
•  JOUR 405-0 Techniques: Interactive Storytelling
• JOUR 405-1 Advanced Interactive Storytelling
• *JOUR 435-0 and -1 Digital Innovation Project (2 credits)
• IMC 458 Communities
• IMC 498 Digital Marketing
• MKTG913 Internet Marketing
• IMC 482 Direct and Interactive Marketing
• MGMT 463 Management of Technology

Innovation (pick any 3 for concentration)
(Innovation classes are inter-disciplinary, integrative, usually with a live project and usually taken after completing the core)   

•  JOUR 437-0 and -1 Media Innovation Project (2 credits)
• JOUR 434-0 and -1 Magazine Publishing Project (2 credits)
• JOUR 435-0 and -1 Digital Innovation Project (2 credits)
• IMC 442 Capstone: Strategic Planning in an E-commerce Environment (2 credits)
  
•  *JOUR 490/20 Documentary
  
• *IMC 464 The Intuitive Marketer
• *IMC 485 Customer Loyalty
• *IMC 463 Brand & Advertising Solutions
• *IMC 472 Marketing Public Relations
• *MEDM TBA Media Management Strategy Project