Graduate Journalism

Course clusters

 Media Management   

  • JOUR 461 How 21st Century Media Work  
  • IMC 461 Media Economics & Technology  
  • IMC 457 Managing the Integration Process
  • IMC 459 IMC Law, Policy & Ethics  
  • IMC 473 Investor Relations Management
  • IMC 490 Special Topics: Leading Media Organizations 
  • MEDM 432 Understanding the Media and Its content
  • MEDM 914 Media Management Strategy Project
  • MEDM 915-B Managing Interactive Media   
  • MKTG 953 Information & Technology-Based Marketing      


Audience Understanding    

  • JOUR 455 Audience Insight
  • IMC 455 Consumer Insight  
  • IMC 451 Marketing Research & Statistics I  
  • IMC 453 Marketing Research & Statistics II 
  • IMC 482 Direct & Interactive Marketing    
  • MKTG 458 Models of Consumer Behavior 


Content Creation  

  • JOUR 404 Sports & Society
  • JOUR 404-1 Sports Reporting  
  • JOUR 405 Techniques: Digital Storytelling
  • JOUR 405-1 Flash for Journalists
  • JOUR 405-2 Building Networked Audiences
  • JOUR 406 News Graphics and Design
  • JOUR 407 Techniques: Interactive Producing
  • JOUR 408 Photojournalism
  • JOUR 421 Urban Issues Seminar
  • JOUR 421-2 Advanced Public Affairs Reporting
  • JOUR 422 U.S. Security & Civil Liberties Reporting
  • JOUR 423 Business Reporting Seminar
  • JOUR 423-2 Advanced Business Reporting
  • JOUR 424 Magazine Writing
  • JOUR 424-1 Magazine Editing
  • JOUR 425 Health & Science Reporting Seminar
  • JOUR 425-2 Advanced Health & Science Reporting
  • JOUR 426 Arts & Entertainment Reporting
  • JOUR 433 Chicago Broadcast Reporting
  • JOUR 433-1 Techniques: Broadcast Producing
  • JOUR 433-3 Techniques: Video Storytelling
  • JOUR 433-4 Documentary Project
  • JOUR 436 Long-form Non-fiction Narrative
  • JOUR 436-1 The Art & Craft of Writing a Non-fiction Book
  • JOUR 473 Freelancing (1/2 unit)
  • JOUR 474 Inside Business to Business Media (1/2 unit)
  • JOUR 475 Audio Producing for the Web (1/2 unit)
  • JOUR 476 Travel Writing (1/2 unit)
  • JOUR 477 Media Design, Research & Testing (1/2 unit)
  • JOUR 480 Special Topics: Advanced Interactive Media Design (1/2 unit)
  • JOUR 490 Special Topics: Collaborative Innovation in Journalism & Technology
  • IMC 454 Communications & Persuasive Messages
  • IMC 464 The Intuitive Marketer
  • IMC 475 Crisis Communication


Marketing    

  • IMC 431 Entertainment Marketing
  • IMC 452 Integrated Marketing 
  • IMC 463 Brand & Advertising Solutions
  • IMC 472 Marketing Public Relations 
  • IMC 482 Direct and Interactive Marketing    
  • IMC 485 Customer Loyalty  
  • IMC 498 Global Communication
  • IMC 498 Building Brand Equity 
  • IMC 498 Marketing Measurement  
  • IMC 498 Asian Perspectives  
  • MEDM 455 Media & Integrated Marketing 
  • MKTG 913 Internet Marketing
  • MKTG 951 Sports Marketing    


Digital and Interactive Publishing   

  • JOUR 405 Techniques: Digital Storytelling  
  • JOUR 405-1 Flash for Journalists   
  • JOUR 405-2 Building Networked Audiences  
  • JOUR 407 Techniques: Interactive Producing  
  • JOUR 435 Interactive Innovation Project (2 units)
  • JOUR 470 Producing a News Website (1/2 unit)
  • JOUR 472 Using Web Technologies (1/2 unit)
  • JOUR 475 Audio Producing for the Web (1/2 unit)
  • JOUR 477 Media Design, Research & Testing (1/2 unit)
  • JOUR 480 Special Topics: Advanced Interactive Media Design (1/2 unit)
  • JOUR 490 Special Topics: Visual Storytelling with Data
  • JOUR 490 Special Topics: Collaborative Innovation in Journalism & Technology
  • IMC 458 Communities  
  • IMC 482 Direct and Interactive Marketing
  • IMC 498 Digital Marketing    
  • MKTG 913 Internet Marketing  
  • MGMT 463 Management of Technology  


Innovation (Innovation classes are interdisciplinary and integrative, usually with a live project and usually taken after completing prerequisite courses.)     

  • JOUR 434 Magazine Innovation Project (2 units)  
  • JOUR 435 Interactive Innovation Project (2 units)  
  • JOUR 437 Community Media Innovation Project (2 units)    
  • JOUR 490 Collaborative Innovation in Journalism & Technology (1 unit) 
  • IMC 442 Capstone: Strategic Planning in an E-commerce Environment (2 units)   
  • IMC 464 The Intuitive Marketer  
  • IMC 485 Customer Loyalty  
  • IMC 463 Brand & Advertising Solutions  
  • IMC 472 Marketing Public Relations  
  • MEDM 914 Media Management Strategy Project