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Design Thinking and Research for Media Products

This course focuses on imparting methods, theory and practical experience in the field of design research in order to help define innovative products, services and businesses in media and journalism.

You will be exposed to interviewing and observational techniques from anthropology, psychology and sociology; interpretive techniques from literature, psychology and business strategy; and creative methods and prototyping techniques from engineering, design, marketing and advertising.

By the end of this course, you will have a firm grounding in how to study a small number of people, uncover patterns in their thinking and behavior that point to design opportunities for news media products and services, and understand how to quickly test and improve ideas that solve for these opportunities.

This course has roots in, and a similar arc to, fundamental design research courses taught in major design programs, inside major corporations, by influential consultancies, and in the most prominent startup accelerator, Matter Ventures.