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Media Strategy and Leadership

If you are passionate about the business of journalism, this master’s specialization is for you.

About the specialization

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The Media Strategy and Leadership specialization focuses on audience understanding, narrative expertise, technology and leadership. It is open to both those with journalism experience and well as those coming directly from an undergraduate degree. Students work with both the journalism and the integrated marketing communications faculty at Medill.

This specialization brings together Medill’s legendary journalism expertise and leading-edge, data-driven integrated marketing communications knowledge to prepare you to lead 21st century media.

The Media Strategy and Leadership specialization starts in the summer quarter.

Why Media Strategy and Leadership?

The Media Strategy and Leadership specialization arms you with the skills, tools and information necessary to enhance your ability to lead within a news or media organization or to prepare you to lead in the future.

Your Medill Experience

Medill's Chicago newsroom.

Chicago

Our downtown Chicago office is located in the Loop among Chicago’s bustling media industry giving you access to media leaders from marketing agencies, TV stations and news organizations.

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Susan Page at Medill Fridays

Medill Fridays

Top journalism leaders such as USA Today's Washington Bureau Chief Susan Page (BSJ73) come to speak with students in Evanston, Chicago and Washington as part of our Medill Fridays. In addition we regularly welcome editors, media leaders and marketing executives to give you insight into the media leadership.

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Student talking to someone in Career Services

Career Services

Our Career Services office is here to help you reach your career goals and connect you to the Medill alumni who lead media enterprises across the country and around the world.

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Our Faculty

Owen Youngman

Owen Youngman

Youngman, Medill’s Knight Professor of Digital Media Strategy, came to Northwestern after a 37-year career at the Chicago Tribune that focused on new product development, innovation and interactive media. As the Tribune’s first director of interactive media, he created Chicagotribune.com and Metromix.com. The goal of Youngman’s teaching is to equip students to be future media industry and journalism leaders.

Rachel Davis Mersey

Rachel Davis Mersey

Mersey, an associate professor, joined the Medill faculty in 2008. She specializes in audience understanding and has completed numerous studies in cooperation with the news industry. Her aim is to improve the practice of journalism in a manner that enhances news operations’ connections with individuals.

Stephanie Edgerly

Stephanie Edgerly

Edgerly is an assistant professor with a specialization in audience insight. Her research explores how features of new media alter the way audiences consume news and impact political engagement. She is particularly interested in the mixing of news and entertainment content, how news is shared over social networking websites, and how audiences selectively consume media.

Our Alumni

Jeremy Gilbert (BSJ00, MSJ00)

Jeremy Gilbert
Director of strategic initiatives at The Washington Post

Meena Thiruvengadam (MSJ12)

Meena Thiruvengadam
Global head of audience engagement at Bloomberg

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Bruce Dold (BSJ77, MSJ78)

Bruce Dold
Pulitzer Prize winner, and publisher and editor-in-chief at the Chicago Tribune