Don E. Schultz

Professor Emeritus in Service

Professor emeritus; founding editor, Journal of Direct Marketing; 1989 DMEF Direct Marketing Educator of the Year; 1992 AAF Advertising Educator of the Year; member, National Advertising Review Board; coauthor, Strategic Advertising Campaigns and Integrated Marketing Communications; former senior vice president, management supervisor, Tracy-Locke Advertising and Public Relations, Dallas/New York/Columbus; BBA, Oklahoma; MA, PhD Michigan State. Phone:847-491-2059. Email: dschultz@northwestern.edu

Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communication, Northwestern University, Evanston, IL. He is also president of the global marketing consultancy Agora, Inc. also located in Evanston.

Courses:

Undergraduate Courses:
Introduction to Advertising, Advertising Management, Introduction to Layout and CopyNewspaper Advertising and Business Management, Advanced Advertising CopyTV and Radio Advertising, Advertising Media Planning and StrategyAdvertising Management (Campaigns), Creative Strategy

Graduate Courses:
Creative Strategy, Sales Promotion, Advertising Campaigns, Direct Marketing, Management of Media Programs, Organizational Behavior, Marketing Management, Advertising Management II, Advertising Management III: PlansFundamentals of Advertising and Sales Promotion Theory, Integrated Marketing Communication Strategy, Brand and Brand Valuation Marketing, Global Brand Management, Current Topics in IMCIMC 2.1, Internal Marketing and Global Marketing Communications.

Education:

University of Oklahoma, 1957; Bachelor of Business Administration. Specialized curriculum: Major in Marketing, Minor in Journalism.

Michigan State University, Master of Arts in Advertising, 1975. Major emphasis in Advertising and Marketing. Degree granted August, 1975. Plan B program in development and implementation of “DONMAR I: A Computer Simulated Media Buying Game” for instructional purposes. Co-authored with Martin Block and Bret Jacobowitz.

Ph.D. in Mass Media, 1977. Cognate Field Marketing Theory and Research. Dissertation topic: “An Empirical Estimation of the Advertising Response Function”.

Poynter Institute for Media Studies, Fellowship, 1988.

Various short courses, seminars and other training through University and other professional organizations.

Published Works:
He is the author of 13 books, including his latest books "BRAND BABBLE: SENSE AND NONSENSE ABOUT BRANDS AND BRANDING" and "IMC: THE NEXT GENERATION." He has published over 100 articles on marketing, advertising branding, sales promotion and integrated communication in most of the leading trade and academic journals around the world. He is a regular columnist of Marketing Management and Marketing News magazines.

Prior to his academic career, Dr. Schultz spent 15 years in media and advertising agency management, the last ten at Tracy-Locke Advertising and Public Relations, Dallas, Texas where he was a senior vice president and management supervisor on a number of national accounts. He resigned from Tracy-Locke to pursue a career in academia.

Recognition:
Schultz lectures, conducts seminars and conferences and consults on five continents. His current research and teaching focuses on communication integration, branding and the financial measures of marketing and communication and internal marketing. He was named one of the 80 Most Influential People in sales and marketing world by Sales & Marketing Management magazine in 1998.

Schultz serves on the Board of Directors for Simon Richards Group in Melbourne, Australia and Brand Finance, plc in London, UK. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit organizations around the world.

Schultz holds Visiting/Adjunct Professorship appointments at Cranfield University in UK, Queensland University of Technology in Brisbane, Australia and Tsinghua University in Beijing, PR China.