Block, Martin P., Professor

1. Business-to-Business Market Research: Identifying, Qualifying, and Understanding Your Customers (1995) with Tamara Brezen*
2. Analyzing Sales Promotion: Text & Cases: How to Profit from the New Power of Promotion Marketing (1994) with John C. Totten
3. Cable Advertising: New Ways to New Business (1986) with Kensinger Jones and Thomas F. Baldwin

Brezen, Tamara, Former IMC Faculty

1. The Only Sales Promotion Techniques You'll Ever Need (1997)
2. Business-to-Business Market Research: Identifying, Qualifying, and Understanding Your Customers (1995) with Martin Block*
3. The Dartnell's Sales Promotion Handbook 8th ed (1994) with William A. Robinson

Caywood, Clarke L., Associate Professor

1. Handbook of Strategic Public Relations Integrated Communications (1997)
2. Handbook of Communications in Corporate Restructuring (1992) with Raymond P. Ewing*

    

Ewing, Raymond P., Former IMC Faculty

1. Handbook of Communications in Corporate Restructuring (1992) with Clarke L. Caywood*
2. Managing the New Bottom Line: Issues Management for Senior Executives (1987)

Fortini-Campbell, Lisa, Former IMC Faculty

1. Hitting the Sweetspot (2001)

Harris, Thomas L., Former IMC Faculty

1. Value-Added Public Relations: The Secret Weapon of Integrated Marketing (1999) with Philip Kotler
2. Choosing and Working With Your Public Relations Firm (1992)
3. The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (1991)

Jacobs, Ron, Senior Lecturer

1. Successful Direct Marketing Methods, Seventh Edition (2001) with Bob Stone and H. Robert Wientzen

 

Kaatz, Ronald B. (Deceased)

1. Advertising & Marketing Checklists: 107 Proven Checklists to Save Time & Boost Advertising & Marketing Effectiveness (1995) with Anne Knudsen (Editor)
2. Cable Advertisers Handbook (1985)
3. Cable: an Advertisers Guide to the New Electronic Media (1982)

Jim Kobs, Former IMC Faculty

1. Profitable Direct Marketing (1996)

 

Francis J. Mulhern, Associate Professor and Chairman

1. Marketing Communications: Integrated Theory, Strategy & Tactics (2002) with James G. Hutton

Schultz, Don E., Professor Emeritus in Service

1. Raising the Corporate Umbrella: Corporate Communications in the 21st Century (2001) with Philip J. Kitchen
2. Communicating Globally: An Integrated Marketing Approach (2000) with Philip J. Kitchen
3. Strategic Brand Communication Campaigns (1999) with Beth E. Barnes
4. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them (1997) with Jeffery S. Walters
5. Measuring Brand Communication ROI (1997) with Jeffery S. Walters
6. Essentials of Advertising Strategy (1996) with Stanley Tannenbaum*
7. New Marketing Paradigm (1994) with Stanley Tannenbaum* and Robert F. Lauterborn
8. Strategic Advertising Campaigns (1994)
9. Integrated Marketing Communications (1993) with Stanley Tannenbaum* and Robert F. Lauterborn
10. Strategic Newspaper Marketing (1993)
11. Sales Promotion Management (1987) with William A. Robinson and Lisa A. Petrison

 

 

Sissors, Jack, Professor Emeritus

1. Advertising Media Planning (2002) with Roger B. Baron and Erwin Ephron
2. Media Planning Workbook (2001) with William B. Goodrich
3. The Art of Editing 7th ed (2000) with Floyd K. Baskett and Brian S. Brooks
4. Problems in Marketing Management (1983)

Tannenbaum, Stanley I., Professor Emeritus (deceased)

1. Essentials of Advertising Strategy (1996) with Don Schultz*
2. The Radio & Television Commercial (1996) with Albert C. Book and Norman D. Cary
3. New Marketing Paradigm (1994) with Don Schultz* and Robert F. Lauterborn
4. Integrated Marketing Communications (1993) with Don Schultz* and and Robert F. Lauterborn

Thomas, Jacquelyn S., Assistant Professor

1. Customer Equity: Building and Managing Relationships As Valuable Assets (2001) with Robert C. Blattberg and Gary Getz

Wang, Paul, Associate Professor

1. Strategic Database Marketing (1994) with Robert R. Jackson

 

*signifies another member of the IMC Faculty