Medill IMC faculty break down the 2013 Super Bowl commercials
Feb. 4, 2013
Supermodels kissing nerds, celebrity endorsements and those Budweiser Clydesdales ... it is that time of year again: time to look back at this year's Super Bowl commercials. There were quite a few hits, plenty of misses, and some, well, just awkward moments, all of which cost millions of dollars to produce. There was also a social media tweet by Oreo that may have been the best ad of the whole night, and it was free. Join a couple of Integrated Marketing Communications faculty members as they discuss what makes a good Super Bowl commercial, what their favorite spots were and how social media played a role in this year's commercials.
About the panelists:
Marty Kohr is an IMC Lecturer and Senior Associate Director of Employer Engagement at Medill. Prior to joining Medill he spent 34 years in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that included Budweiser, the Chicago Tribune, Heinz and Kellogg. Kohr also led five teams that won USA Today's Super Bowl Ad Meter. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students.
Judy Franks is a Lecturer at Medill and also serves as the Director of Executive Education at the Media Management Center at Northwestern University. Prior to her time at Medill she spent 23 years in Chicago's leading ad agencies, and continues to teach the integration of medium and message through her company, The Marketing Democracy, Ltd. She is also the author of "Media: From Chaos to Clarity."