Top Stories
Sweet Home North Dakota
Roxana Saberi (MSJ99) is back home in Fargo, trying to blend in, lay low and sort out the 100 days she spent in Iran’s Evin prison on charges of espionage. She had moved to Iran in 2003, where she freelanced for media outlets such as BBC, NPR and Radio New Zealand, and later did research for a book about the country’s people.
How To Be Your Own Boss
If you’re looking for work, you’re not alone. The number of newspaper industry employees dropped 19 percent. The population of radio and TV workers fell 12 percent. The amount of people working in advertising and related services decreased 9 percent between January 2008 and July 2009, according to the U.S. Bureau of Labor Statistics. Given the tumultuous nature of the current media industry, now may be the best time to start your own business.
Jetsetters and Hobnobbers
IMC students in the Asia Perspectives class visited 21 companies, which presented an overview of the market in terms of size, demographics and consumer and market trends, in Mumbai, Shanghai and Tokyo. Because of Medill’s global reputation and extensive network of alumni around the world, students were able to meet with senior executives from companies such as the Tata Group, Draftfcb, EuroRSCG, Kraft Foods, Yum! Brands, Nielsen, Sony, Shiseido and Google.
Investigative Reporter Joins National Security Journalism Initiative in D.C.
Josh Meyer has been an investigative reporter and staff writer for the Los Angeles Times for 20 years and has covered a wide range of issues—including government, politics and law enforcement. He has focused on terrorism and related intelligence, law enforcement, and national security issues since 2000.
Keeping the User at the Center of Mobile Media Technology
As a newly appointed faculty member of the Segal Design Institute, Medill Assistant Prof. Jeremy Gilbert researches the intersection of design, journalism and technology.
Joining the Club of One-Man Band Reporters
Three alumni from the undergraduate class of 2009 lay the foundation for new careers in broadcast journalism in markets such as Tuscon, Appleton, Wisc., and Quincy, Ill.
More to Mobile Technology than iPhones
IMC guest lecturers from Euro RSCG share with undergrads how mobile marketing is on the move, but the U.S. needs to catch up with Japan.
Alum Puts Faith in Journalism, Secures Job as Religion Reporter
Having found her niche as a religion reporter, Shellnutt’s work covering the religion beat for News21 this past summer helped her land a job at The Houston Chronicle, one of the 10 largest newspapers in the U.S. Shellnutt manages, produces and edits content for The Chronicle’s specialty religion channel, the Houston Belief.
Graduate Students Partner with Science Illustrated to Design Digital Platform and Brand Extensions
The graduate students in the Fall 2009 Magazine Innovation Project were charged with building a Web site and brand extensions for Science Illustrated, whose American edition launched two years ago.
Newspapers’ Central Role in Obituaries Now Threatened, MSJ Class Concludes
The central position that newspapers have held in communicating the news of Americans’ deaths is substantially threatened by changes in technology and audience behavior, according to a white paper published by graduate journalism students at Northwestern.
IMC Assistant Professor is an Expert on How Not to Celebrate Christmas
Michelle Weinberger examines the consumer reaction to the American Christmas. However, she does not focus on the majority group of consumers, but rather those who do not participate in consumption rituals, due to an ideological incongruence with the actions of the masses.
IMC Students Present Strategy Recommendations to the Popcorn Factory
Executives from the Popcorn Factory charged IMC graduate students with a goal: decrease seasonality of the brand and reach a revenue benchmark within three years.
IMC Students Publish Journal of Integrated Marketing Communications
The 20th annual student-produced JIMC was sent to thousands of leading marketing minds, acting as the only continuous “voice” of the ever-changing IMC program.