Laura Moser

Laura Moser’s marketing experience spans 25 years working across a range of leading brands, categories and retailers.  

Moser began her career in promotional, experiential and brand marketing, working across a variety of categories from automotive to gaming to consumer package goods. As Moser watched the marketplace evolve to appreciating the value of deeper purchase mindset understanding it spurred her passion to begin a focus on retail and shopper marketing discipline leadership. Leading initiatives for a range of global companies and brands such as Procter Gamble, Coca-Cola and Kraft Foods, and across retailers like Target, Walmart and Kroger, provided opportunities to define and solve for the dynamic range of business challenges brands face today.  

Moser has held officer roles at a variety of privately held agencies as well as within WPP and the Interpublic Group holding companies. Moser was selected as a 2017 Who’s Who cover feature for Shopper Marketing Magazine. As an active ANA board members and adjunct lecturer, Moser’s passion lies in further improving the strategic approaches the industry and its future leaders deploy in responding to the desires of today’s always-on shopper.