Skip to main content
Rita Denny

Rita Denny

Adjunct Lecturer

Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices.  

Denny's work supports strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions.  


Denny holds a Ph.D. in Anthropology from University of Chicago.  

Authored Works

Denny co-authored "Doing Anthropology in Consumer Research" with Patricia Sunderland, and she is the editor of Handbook of Anthropology in Business.