Sam Schumacher
Adjunct Lecturer
Sam Schumacher is an adjunct instructor at the Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.
Outside of Northwestern, Schumacher works as a user experience consultant at IBM iX, coaching Fortune 500 companies in the financial services and healthcare sectors through the product development process. Through a range of research, prototyping and workshop activities, he helps clients articulate the challenges facing their users and devise new ways of solving them.
Prior to IBM, Schumacher was a multimedia storyteller, crafting rich multimedia narratives and digital story presentations for partners including The Washington Post, Big Ten Network, Buzzfeed, and Red Bull.