Learn the Art & Science of
Marketing Communications

Full-time master’s in Integrated Marketing Communications

At Medill, you will expand your authority as a marketing professional, thanks to our faculty’s unparalleled leadership and your enriching new relationships and connections. You will enhance your expertise and develop your network, customizing your experience in a flexible, hybrid program. You will excel through coursework and opportunities that surpass your expectations and redefine your future.

Accelerate Your Career

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The Medill IMC Approach

Integrated marketing communications (IMC) is a strategic, innovative approach that allows organizations to drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

15
MONTHS


Length of full-time program
Location pin
In Evanston, Illinois
(close to Chicago)

TOP
10


Northwestern Ranked No. 9 by U.S. News and World Report

Gain Real-World Experience

Work with a team of IMC students at a top company during Immersion Quarter. Tackle a company’s marketing communications challenges and provide solutions that drive results.

Experience Global Marketing

Take courses in domestic or global locations such as Chile, London, Paris, Asia and San Francisco. See firsthand how organizations around the world engage with consumers.

Put Your Northwestern Degree to Work

Sample jobs of recent alums include:

  • Strategist at Leo Burnett
  • Communications Manager at Airbnb
  • Senior Marketing Manager at Amazon
  • Analytics Supervisor at Havas
  • Digital Marketing Executive at Colgate-Palmolive
  • Product Manager at Tencent
  • Global Consumer Insights Analyst at Under Armour
  • Marketing Manager at Facebook
  • Product Marketing Manager at Salesforce

Your Medill Story Starts Here.

Learn More

The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in three core areas of integrated marketing communications:

  • Customer understanding and analysis of consumer data
  • Messages and content, including:
    • Brand strategy
    • Strategic communications
  • Media channels and platforms for communications

We offer course sequences that fit into the four core areas of integrated marketing communications.

  • Consumer Insight and Analytics
    The central premise of IMC is that organizations should start with consumer understanding and build all customer engagement from that knowledge. The Consumer Insight and Analytics sequence focuses on honing your qualitative and quantitative skills to understand customers and analyze data sets of consumer behaviors.
  • Brand Strategy
    Through Brand Strategy courses, you identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.
  • Strategic Communications
    Through the Strategic Communications sequence, you learn to deliver messages across platforms and audiences, all while integrating public relations and corporate social responsibility.
  • Media
    Learn to engage consumers across traditional and digital media with the right content at the time and in the right place.

Interested in our IMC degree but already a working professional?

Learn about IMC Professional