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Man and woman smiling at each other as they sit at the Northwestern Medill anchor desk overlooking Lake Michigan. Man and woman smiling at each other as they sit at the Northwestern Medill anchor desk overlooking Lake Michigan.

Join Our World-Class Network
Of Marketing Professionals

Advance your career with Medill's Master of Science in Integrated Marketing Communications

Medill’s prestigious IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

  • Gain real-world experience working with industry leaders.
  • Benefit from the reputation of Northwestern, a top-10 university.
  • Be a part of a STEM-designated program.
  • Join a high-quality network of more than 18,000 alumni.

15 Months Full-Time Integrated Marketing Communications Master's Program

  • Learn through core courses

    You’ll understand the foundations of integrated marketing communications

  • Explore through sequences

    Take a deep dive in to an area of marketing you choose

  • Put your learning to work

    Our experiential opportunities will help you apply what you’ve learned

Explore the IMC Curriculum

The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in four core areas of integrated marketing communications. You will choose more than one sequence to build your base of knowledge.

Applications are open
APPLY NOW
Students gathered around a table working on a project

Marketing Research

Marketing Research provides an overview of the marketing research process and goes into depth on basic statistical analysis. Students learn to define the research problem and select an appropriate research design.

Big buildings in NYC

Financial Accounting

Financial Accounting provides an overview of the principles of corporate finance including financial statement analysis, business performance measurement, budgeting, long-term forecasting, and investment analysis.

Student working with other students on an idea

IMC Strategic Process

IMC Strategic Process covers the principles and practices of Integrated Marketing Communications. The course begins by discussing the definitions, scope and phases of IMC as a strategic process for managing the communications between an organization and its stakeholders.

Public trading at the stock market

Consumer Insight

Consumer Insight is a foundational course for developing a consumer centric, IMC perspective. The course focuses on understanding how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences.

A student gives a marketing strategy presentation

Marketing Strategy

Marketing Strategy introduces students to the fundamentals of strategy that they will be regularly using as a marketing practitioner. The course will familiarize students with different types of business strategies and models.

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Consumer Insights and Analytics

Hone your qualitative and quantitative skills to understand customers and analyze complex big data sets of consumer behaviors.

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Brand Strategy

In Brand Strategy courses, you identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.

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Strategic Communications

Through the Strategic Communications sequence, you learn to deliver messages across platforms and audiences, all while integrating public relations and corporate social responsibility.

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Media

Learn to implement integrated marketing communications in an evolved media world and engage with consumers through paid, owned and earned media channels.

Your Medill Story Starts Here

Real-world experiences and global perspectives.

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  • 103
    Years Of Medill Excellence
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    Campuses
  • 18,000
    Alumni
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    Travel programs