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Building Brands with Creative Ideas

(Elective Course)

Building Brands with Creative Ideas addresses the power of a big idea that springs from a true insight into human nature is the key to a brand’s success. This course will emphasize the importance of harnessing the power of ideas and creativity to build successful brands. Students will create, evaluate and nurture ideas, and develop skills to persuasively present those ideas.

This course features experiences and assignments designed to bring out the innate creativity in students and help them trust their intuition when making decisions. In the end, students will have a “real world” view of the importance of creativity and the power of ideas in marketing communications and in their careers.