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IMC I: Marketing Management

(Core Course)

IMC I: Marketing Management introduces you to the fundamentals of strategy that they will be regularly using as a marketing practitioner.

The course will familiarize you with different types of business strategies and models. You will also learn the key components of a marketing strategy and how they are applied to different business situations.

Finally, the course will introduce you to the concept of customer centricity and its role in developing an IMC strategy. The course readings, case studies and other instructional material will help you understand how business and marketing strategies crafted from an IMC point of view drive superior financial and marketplace outcomes.