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Leadership and Global Branding (London)

(Elective Course)

Leadership is now part of understanding an international environment in a digital world. We will use London to explore the people, organizations and places that drive change to attract audiences that are international and grow brands beyond the communities that birthed them.

We will also use this time to stretch your skills in communication, develop your leadership skills and help you acquire global acumen. You will learn more about yourself, the global marketing and financial hub that is London, organizational behavior, leadership, and the skills needed to lead brands in the new digital and creative economy. As part of the course, we will visit different companies and institutions and see firsthand how organizations are changing to be ready for the next decade.

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