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Seed, Launch, Scale: Building Effective Product Marketing Strategies (San Francisco)

(Elective Course)

Seed, Launch, Scale: Building Effective Product Marketing Strategies covers the key components of an effective end-to-end product marketing strategy, as well as examines the role of product marketing within product and engineering-driven cultures.

In Silicon Valley product-market fit is the holy grail in Silicon Valley, but it doesn’t just happen automatically. Success ultimately depends on clearly identifying your organization’s position in the market and deeply understanding your customers so you can articulate the value of the product and the brand behind it. You’ll also learn about the typical components of a go-to-market strategy and how to ensure consistency across your assets.

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