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AI-Driven Digital Marketing

Artificial intelligence (AI) helps today’s digital marketers enhance their customer experience by generating relevant insights, enabling proactive audience targeting and fostering deeper engagement. Marketers who effectively harness customer analytics as part of their digital strategy can innovate more effectively and inform key decisions in real-time.

In the six-week AI-Driven Digital Marketing online short course, you will examine AI’s evolving applications in digital marketing and gain practical methods for personalizing your consumer journey using advanced insights. Guided by leading faculty, explore how your organization should respond to AI-driven innovation and develop an omnichannel digital marketing strategy that speaks directly to your customers.

Who Should Attend

This course will benefit anyone seeking to integrate AI into their organization’s digital marketing strategy. Technical or functional leaders will develop a balanced understanding of AI’s capacity to enhance the customer experience with in-depth insights. IT, project and product managers tasked with leading operations or initiatives will develop their ability to align customer needs with business objectives. Finally, marketers aiming to grow in their current or future roles will learn how to inform their strategy with the latest research. They will also validate their skills in the form of a certificate of completion.

Key Benefits

  • Learn how to develop a future-ready digital marketing strategy that aligns your customers’ needs with business objectives.
  • Gain insights into the opportunities and challenges posed by AI, and unlock ways to plan for the future of AI innovation.
  • Enhance your ability to reach and enrich your audience, and make accurate decisions based on data insights.
  • Develop the skills to leverage recommendation engines and create digital content that reflects your broader business goals.
  • Earn an official certificate of completion as validation of your newfound knowledge of AI-driven digital marketing.

Course Content

  • Module 1: An Introduction to Artificial Intelligence
  • Module 2: Content Marketing Using AI
  • Module 3: Personalization Using Recommendation Engines
  • Module 4: Informed Decision-Making Using Advanced Analytics
  • Module 5: Organizational Transformation for AI Integration
  • Module 6: Creating an AI-Driven Digital Marketing Strategy

Academic Director

Headshot of Vijay Viswanathan

 

 

 

 

 

 Vijay Viswanathan
Professor and Associate Dean, Integrated Marketing Communications
Northwestern University Medill School

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