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Financial Accounting

(Core Course)

Financial Accounting provides an overview of the principles of corporate finance including financial statement analysis, business performance measurement, budgeting, long-term forecasting and investment analysis. Emphasis will be placed on understanding the economic rationale for managerial decision-making as it relates to corporate strategy in general and marketing programs in particular. Students learn return-on-investment (ROI) methodologies for assessing the effectiveness of marketing programs.

Advisory notes for online students: Students whose work experience has not required them to be familiar with the language and discipline of finance and its integral role in the IMC process would be encouraged to take this course early in the program. Those with prior finance experience may choose to take it when it is convenient.