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Jessica Florey (IMC17)

Jessica Florey
Manager of Marketing Sciences at OMD

The IMC master’s program helped me learn about and deepen my understanding of using effective messaging, collecting and using data to drive decision-making, and developing and executing strategic plans. While I was in the program, I loved being able to immediately implement what I had learned in class at work the next day.

Overall, my experiences in the IMC program have given me added confidence to take on new and challenging projects, to examine and improve the ways my team and I use marketing principles, and to directly apply what I’ve learned to my work to see tangible improvement in the performance of our efforts and programs.