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Part-Time Master of Science in Integrated Marketing Communications

Medill’s prestigious IMC Part-Time program is tailored to accelerate your career in the marketing communications field with high quality evening classes that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age. IMC students benefit from the reputation of Northwestern, a top-10 university.

What is IMC?

Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Accelerate your career

The IMC Part-Time program helps advance your career in marketing communications by giving you IMC knowledge and skills and connecting you with industry professionals. In IMC, you will hone your ability and confidence to successfully implement integrated marketing communications strategies.

Quick facts

IMC Part-Time quick facts: 2 years to complete, in downtown Chicago, 29.2 average age, 58 students

View class profile

Alumni Testimonials

Jose Costa (IMC02)

Jose Costa
Chief Development Officer
Bojangles' Restaurants, Inc.

Costa shares how Medill IMC advanced his career, which has included marketing executive and CEO positions at Burger King, Maaco and For Eyes.

Hear from Costa

Lizzie Bartek (IMC14)

Lizzie Bartek
Brand Planning Director
Cramer-Krasselt

Since graduating from Medill, Bartek has risen from junior brand planner to director at Cramer-Krasselt in Chicago.

Learn more about Bartek

Jeanie Caggiano (MSA83)

Jeanie Caggiano talks with faculty member Marty Kohr
EVP and Executive Creative Director
Leo Burnett

Caggiano's career path led her to become an award-winning creative director. 

Meet Caggiano

Kia Carter (BSJ05, IMC12)

Kia Carter
Producer
Rush University Medical Center

Carter uses the storytelling skills she learned at Medill to create engaging content in the medical field.

Get to know Carter

Vanessa Beckhoff Ferrero (IMC15)

Vanessa Beckhoff Ferrero
Strategy Director
FCB Chicago

Beckhoff Ferrero gained a network of professionals at Medill that has helped accelerate her career.

Hear from Beckhoff Ferrero

Akash Pathak (IMC06)

Akash Pathak
Head of Marketing
Trunk Club

At Trunk Club, Pathak is Vice President of Marketing and is responsible for leading all aspects of customer marketing.

Read more about Pathak

Study IMC domestically and globally

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Asia

Travel to Asia for two weeks to gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace.

Learn more about the Global Perspectives course
A group of students pose for a photo at Wimbledon in London

London

Take an IMC course in London for a week to learn about brand equity and communication in a global context.

Learn more about the Global Brand Communication course
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Chile

The Medill IMC International Enterprise Innovation course takes place for five days in Chile. Students learn how large, legacy organizations innovate around the world in today's marketing communications landscape.

Learn more about the global innovation Chile course
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San Francisco

Take a week-long course in San Francisco to explore the intersection of customer-centered marketing and human center design.

Learn more about the design thinking course in San Francisco
IMC students pose for a photo at Medill's Chicago campus

Chicago

In addition to the quarter-long classes in Chicago, we offer a week-long course in Chicago during spring break that focuses on assessing the opportunities and challenges of using various marketing technologies to add value to the customer experience.

Learn more about the marketing technology course

Envision your future career

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Whether it’s to accelerate your career, move into a new area of marketing, expand your network or “get a seat at the big table,” the IMC degree can help you achieve your goals.

See career profiles of IMC Part-Time graduates

Start your Medill journey

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Application deadline

The deadline to start in fall 2020 is July 1, 2020.

Application requirements

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