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Advanced Brand Management

(Elective Course)

Advanced Brand Management is for students seeking modern marketing solutions to some of the main issues facing brand managers today. The curriculum includes lectures, expert guest speakers, real-world case examples and group work. Students will practice their skills on a real-time multi-week case project with a corporate partner. The course will incorporate insights, sales, field marketing, media and consulting, helping students learn how different functions contribute to strong brands. Students will develop an understanding of the part that everyone in an organization plays in building a brand. Students enrolling in this course should ideally have a foundational understanding of brand marketing and concepts introduced in the Brand Communication Decisions course.