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Culture and Inclusion in Marketing

(Elective Course)

Culture and Inclusion in Marketing examines the growing impact of culturally inclusive advertising, branding, communications and media on business outcomes. This course will feature conceptual foundations anchored in academic research, current marketplace examples and hands-on skill development and application to deepen students’ knowledge of inclusive marketing principles and best practices and develop competency in inclusive marketing content strategy and execution. When possible, industry leaders will be invited to speak to help punctuate lesson topics and discussion.