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Digital Leadership (Chicago)

(Elective Course)

Digital Leadership is the strategic use of a company’s digital assets to achieve business goals. This requires leaders who think differently, act differently and behave differently, based on their ability to adapt to an evolving business landscape.

The Integrated Marketing Communications Digital Leadership immersion course is designed to develop critical thinking around technology, marketing and organizational growth. This five-day course takes place in Chicago and Evanston and will provide an opportunity to work on solving real-world transformative problems for a large company. You will learn from key guest faculty and speakers plus attend site visits to corporations driving change in their industries.

Course Objectives:

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