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Global Perspectives - Asia

Medill’s priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern’s Office of Global Safety and Security.
(Elective Course)

Global Perspectives covers international aspects of Integrated Marketing Communications with a particular emphasis on Asia. The course is offered in the fall quarter and features a two-week trip to multiple Asian cities. You will attend pre-trip meetings, which include academic content. During the trip,  you will visit several companies in each city to learn about global and local marketing communication practices. You'll conduct research while on the trip that builds on the academic content prior to the trip. After the trip, the class meets multiple times to complete the projects and make formal presentations on research findings.

The course is offered in the fall quarter and the trip takes place just after the summer quarter ends.