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Managing Integration

(Elective Course)

Managing Integration addresses the challenges in managing the organizational issues that arise when implementing Integrated Marketing Communications initiatives. This course provides a toolkit derived from theories, case studies and class exercises that can be effectively deployed in planning for, and responding to, these issues.

The combination of topics is designed to develop skills in integrative thinking, navigating organizations and managing unexpected events. Class discussion and assignments focus on applying the theories, cases and experiences to real-world IMC examples as well as learning from the integration challenges companies are facing.