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Strategic Communications Foundations

(Elective Course)

Strategic Communications Foundations emphasizes understanding and communicating with an organization's major stakeholders including employees, customers, investors or donors, government, NGOs, and other associations. Communications practices are covered for both traditional and digital media platforms.

In this course you will learn how to develop key messages to enhance the brand, to develop programs that improve the organization's sustainability and reputation, and to prepare for and respond to crises.