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How 21st Century Media Work

The forces that are rapidly re-shaping media and journalism today are well known, as are the companies and people most responsible for the acceleration in change. So how can journalists leverage these forces on behalf of their own work today? What must they understand about where these forces might take us in order to be effective tomorrow? Explore these questions, as well as the underpinnings of today’s media business, and get ready for whatever changes come next.