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Journalism Research Methods

Collecting and Analyzing Audience Data in the Digital News Age

Taught by Stephanie Edgerly

Is Facebook saving or destroying the news industry? Are claims about millennials "fleeing" from the news true? What type of story structure elicits the most attention from audiences? These are important questions facing today's news industry. They are also empirical questions that can be addressed through systematic data collection and analysis. This class focuses on the foundations of social science research as it relates to the field of journalism.