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Clarke Caywood

Clarke Caywood

Professor

Clarke L. Caywood has been a professor of Integrated Marketing Communications at Medill since 1989. 

Caywood is editor of the first and second editions of the text and professional book: The Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012). He founded and published the Journal of Integrated Marketing Communications for 20 years at Northwestern. He served on the Board of Aidmatrix.org with 33 employees, which distributed for 10 years annually $1.5 billion dollars of aid globally during crises and shortages. He is also active in the PRSA as a senior judge for the Silver Anvil awards as a former co-chair of the committee.

Caywood is a past member of the Board of Trustees of the A.W. Page Society and member since 1994. He has been active for 20 years with the Notre Dame College of Business Communication Seminar Series. His academic memberships include the Association for Education in Journalism and Mass Communications, the PRSA, and the American Academy of Advertising. He has managed an executive education and development company since 1992, training thousands of managers from the U.S., China and Japan. He has published numerous articles in academic journals on the political advertising and books. He most recently published in two books on reputation management in 2015 and 2016. 

Caywood has taught in the business schools of the University of Wisconsin-Madison, and the UW-Whitewater and Marquette University-Milwaukee while earning his joint doctorate. He has served as a visiting scholar and doctoral committee member for the Opus Dei Universities in Spain, Chile and Argentina. He was named a DeTao Scholar of Masters from the DeTao Institute in Shanghai, PRC.

In addition to teaching, his professional experience includes speechwriter and aide to a former governor and former attorney general of Wisconsin. He also managed numerous congressional, senate, state presidential primary campaigns in Wisconsin. He has appeared on Chicago and national television as a political and marketing expert for Chicago ABC-TV. He has also served an on-air development director for WHA-TV public television in Madison, Wisconsin.

Education

Caywood received a Ph.D.  from the University of Wisconsin-Madison in Business and a Joint Degree in Journalism-Mass Communications. He also received a BBA degree from the University of Wisconsin-Madison School of Business and an MPA degree from the University of Texas-Austin Lyndon B. Johnson School of Public Affairs.

Awards And Honors

  • In November 2014-2015, Caywood was named Educator of the Year for the National Black Public Relations Society (first awardee).
  • He is a member of the Diversity & Inclusion Committee of the A.W. Page Society, Northwestern University and the Medill School.
  • He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000).
  • He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

Publications / Presentations

  • Caywood, Clarke L., “The ‘New’ Integrated Marketing Communications,” in The SAGE Encyclopedia of Corporate Reputation, (Sage) Craig Carroll, ed. 2016.
  • Caywood, Clarke L. “Content Management: Is it PRournalism?” 10th edition of Advertising & IMC: Principles and Practice, Nancy Mitchel, Regina Lewis, Sandra Moriarty, Prentice-Hall NY forthcoming 2015.
  • Caywood, Clarke “Reputation and Brand Building with Integrated Marketing Communications” in The Handbook of Communication and Corporate Reputation (Handbooks in Communication and Media), Paperback edition, 2015, Craig Carroll, ed. Wiley, New York
  • Caywood, Clarke “Reputation and Brand Building with Integrated Marketing Communications” in The Handbook of Communication and Corporate Reputation (Handbooks in Communication and Media), 2013, Hardcover, Craig Carroll, ed. Wiley, New York.
  • Caywood, Clarke L., ed., The Handbook of Strategic Public Relations and Integrated Marketing Communications. 2 nd Edition, New York: McGraw-Hill, 2012 (845 pages). Hardcover and digital editions as a professional book and textbook.
  • Caywood, Clarke, L., “Twenty-First Century Public Relations: The Strategic Stages of Integrated Marketing Communications” Chapter 1. The Handbook of Strategic Public Relations and Integrated Marketing Communications. 2nd Edition, New York: McGraw-Hill, 2012.
  • Caywood, Clarke, L., “Communications Research: Dynamic Digital Methods” Chapter 3. The Handbook of Strategic Public Relations and Integrated Marketing Communications. 2nd Edition, New York: McGraw-Hill, 2012.
  • Caywood, Clarke, L., “The Stakeholder Concept: Empowering Public Relations” Chapter 7. The Handbook of Strategic Public Relations and Integrated Marketing Communications. 2nd Edition, New York: McGraw-Hill, 2012.
  • Caywood, Clarke, L., “Branded Content Strategy: Meaningful Stakeholder Interaction” Chapter 52. The Handbook of Strategic Public Relations and Integrated Marketing Communications. 2nd Edition, New York: McGraw-Hill, 2012.
  • Caywood, Clarke, L., “The Future of Public Relations and Integrated Marketing Communications” Chapter 55. The Handbook of Strategic Public Relations and Integrated Marketing Communications. 2nd Edition, New York: McGraw-Hill, 2012.
  • Caywood, Clarke and Shu-Chuan Chu (2012), "A Longitudinal Study of the Global Automotive Industry Media: “Turbo-Charged” by the Uses and Gratifications of Social Media 2005-2010,” presented at the 2012 International Symposium on Cyber Behavior, Taipei, Taiwan, February. “IMC as an Innovation: From Integrated Marketing Communications to Integrated Marketing”, Kimihiko Kondo, Ph.D., Dean and Professor Otaru University of Commerce, Clarke L. Caywood, Ph.D., Medill School, Northwestern University (2011), IAAA Sydney.
  • Clarke Caywood, Ph.D. and Anders Gronstedt, Ph.D. (2011)"When a Mere 'Selling Word' Strategy Jeopardizes Your Brand: 'The Other White Meat' as 'The Other Integrated Brand Strategy,’” in the Journal of Integrated Marketing Communications.
  • Clarke Caywood L. Ph.D. (2012) “Response Strategies in Crises” Expert Comments, Case Studies in Crisis Communication: International Perspectives on Hits and Misses edited Cornelius Pratt and Arniso George, Routledge.