Skip to main content
IMC Full-Time students pose in a group for a photo

Full-Time Master of Science in Integrated Marketing Communications

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Launch your career 

The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing communications by giving you a solid foundation in the principles of IMC, applied training and connecting you with industry professionals.

Quick facts

IMC Full-Time class profile: 15 months, in Evanston, 24.6 average age, 128 students

View class profile

Choose specializations that interest you

Students working together

Brand Strategy

Learn to identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.

Learn more about Brand Strategy
Students working together

Digital and Interactive Marketing

Learn how consumers engage in a digital world and examine the latest strategies for how to reach, engage and connect with consumers on digital and social channels.

Learn more about Digital and Interactive Marketing
Professor writing on whiteboard

Marketing Analytics

Learn to analyze data, draw insights, measure the effectiveness of marketing strategies and optimize the execution of marketing tactics.

Learn more about Marketing Analytics
Students working together

Strategic Communications

Gain a deep understanding of professional communications through a strategic lens and learn to deliver messages across platforms and audiences.

Learn more about Strategic Communications
Student smiling

Content Marketing

Learn to create strategies and written, digital, video and audio content that work across multiple platforms to achieve brand objectives.

Learn more about Content Marketing
Student presenting

Media Strategy

Learn to engage consumers through across traditional and digital media with the right content at the time and in the right place.

Learn more about Media Strategy

Gain Real-World Experience

Student group working together during Immersion Quarter
Student group working together during Immersion Quarter

You'll work with a team of IMC students at top company for 10 weeks during Immersion Quarter. With this team, you'll work to tackle a company’s current marketing communications challenges and provide solutions that make a lasting difference.

Learn more about Immersion Quarter

Travel globally to learn about IMC

IMC students in Shanghai


Gain deep, contextual knowledge of IMC in the emerging and quickly evolving Asian marketplace with a two-week trip to several cities in Asia.

IMC students visit Wimbledon in London


Spend four weeks in London learning about communications and brand equity in a global economy.

IMC students in Paris


Study for a semester in the Master in Communication degree program at the Institut d'Etudes Politiques de Paris, also known as Sciences Po.

Experience innovation in San Francisco

Student brainstorming ideas
Students working together on computer

Spend a quarter at Northwestern's San Francisco campus experiencing the convergence of marketing communications with technology and the key roles data and analytics play in brand communications.

Learn more about Northwestern's San Francisco campus

Connect with a powerful alumni network

Todd Smith (IMC05)

Todd Smith
President and Chief Marketing Officer
Sonic Drive-in

Smith leads several teams at Sonic, including advertising, digital consumer communications, product innovation, consumer insights and customer relationship management.

Meet more IMC alumni

Younghee Lee (MSA90)

Younghee Lee
Executive Vice President of Global Marketing, Mobile Communications Business
Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications for its mobile communications business.

Read more about Lee

Akash Pathak (IMC06)

Akash Pathak
Director, Brand Marketing and Digital Strategy, U.S.
McDonald's Corporation

At McDonald's, Pathak is responsible for translating U.S. business objectives into successful brand and digital marketing initiatives.

Meet more IMC alumni

Envision your future career

IMC students walking down hallway at company

After graduating, students work in a variety of marketing communications roles for corporations, agencies, non-profits, research companies and more.

See sample jobs of recent graduates

Start your Medill journey

Group of IMC students

Application deadline

The fall 2018 application deadline has passed. Application deadlines for fall 2019 will be posted in August. If you have questions in the meantime, please contact us.

View application requirements