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Full-Time Master of Science in Integrated Marketing Communications

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Launch your career 

The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing communications by giving you a solid foundation in the principles of IMC, applied training and connecting you with industry professionals.

Quick facts

IMC Full-Time class profile: 15 months, in Evanston, 24.6 average age, 128 students

View class profile

Choose Course Sequences That Interest You

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Consumer Insights and Analytics

Hone your qualitative and quantitative skills to understand customers and analyze complex big data sets of consumer behaviors.

Learn more about the Consumer Insights and Analytics sequence
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Messages and Content

Across this set of two subsequences, you learn the essentials of brand strategy and tactical execution, management of communications across all key stakeholder groups, platforms and media, and the financial implications of these choices.

Learn more about the Brand Strategy sub-sequence

Learn more about the Strategic Communications sub-sequence

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Media

Learn to implement integrated marketing communications in an evolved media world and engage with consumers through paid, owned and earned media channels.

Learn more about the Media sequence

Gain Real-World Experience

Student group working together during Immersion Quarter
Student group working together during Immersion Quarter

You'll work with a team of IMC students at top company for 10 weeks during Immersion Quarter. With this team, you'll work to tackle a company’s current marketing communications challenges and provide solutions that make a lasting difference.

Learn more about Immersion Quarter

Travel globally to learn about IMC

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Asia

Travel to Asia for two weeks to gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace.

Learn more about the Global Perspectives course
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London

Take an IMC course in London for four weeks to learn about brand equity and communication in a global context.

Learn more about the Global Brand Communication course
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Chile

The Medill IMC International Enterprise Innovation course takes place for five days in Chile. Students learn how large, legacy organizations innovate around the world in today's marketing communications landscape.

Learn more about the global innovation Chile course
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Paris

Spend your final quarter completing courses in the heart of Paris during this exchange program, in which you take courses at Sciences Po, a highly ranked international university.

Learn more about courses at Sciences Po

Experience innovation in San Francisco

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Students working together on computer

Spend a quarter at Northwestern's San Francisco campus experiencing the convergence of marketing communications with technology and the key roles data and analytics play in brand communications.

Learn more about Northwestern's San Francisco campus

Connect with a powerful alumni network

Todd Smith (IMC05)

Todd Smith
CMO, Partner and Founder
Cafe Rio Mexican Grill, CoreLife Eatery and Kitchen824

After serving as president and CMO of Sonic Drive-In, Smith co-founded and leads marketing for other restaurant brands.

Meet more IMC alumni

Younghee Lee (MSA90)

Younghee Lee
Chief Marketing Officer
Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Read more about Lee

Akash Pathak (IMC06)

Akash Pathak
Head of Marketing
Trunk Club

At Trunk Club, Pathak is the VP of Marketing and is responsible for leading all aspects of customer marketing.

Read more about Pathak

Envision your future career

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After graduating, students work in a variety of marketing communications roles for corporations, agencies, non-profits, research companies and more.

See sample jobs of recent graduates

Start your Medill journey

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Application deadlines

  • Nov. 1, 2018 (Round 1)
  • Jan. 3, 2019 (Round 2)

View application requirements

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