Skip to main content
IMC Full-Time students pose in a group for a photo

Full-Time Master of Science in Integrated Marketing Communications

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Launch your career 

The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing communications by giving you a solid foundation in the principles of IMC, applied training and connecting you with industry professionals.

Quick facts

IMC Full-Time class profile: 15 months, in Evanston, 24.6 average age, 128 students

View class profile

Choose specializations that interest you

Students working together

Brand Strategy

Learn to identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.

Learn more about Brand Strategy
Students working together

Digital and Interactive Marketing

Learn how consumers engage in a digital world and examine the latest strategies for how to reach, engage and connect with consumers on digital and social channels.

Learn more about Digital and Interactive Marketing
Professor writing on whiteboard

Marketing Analytics

Learn to analyze data, draw insights, measure the effectiveness of marketing strategies and optimize the execution of marketing tactics.

Learn more about Marketing Analytics
Students working together

Strategic Communications

Gain a deep understanding of professional communications through a strategic lens and learn to deliver messages across platforms and audiences.

Learn more about Strategic Communications
Student smiling

Content Marketing

Learn to create strategies and written, digital, video and audio content that work across multiple platforms to achieve brand objectives.

Learn more about Content Marketing
Student presenting

Media Strategy

Learn to engage consumers through across traditional and digital media with the right content at the time and in the right place.

Learn more about Media Strategy

Gain Real-World Experience

Student group working together during Immersion Quarter
Student group working together during Immersion Quarter

You'll work with a team of IMC students at top company for 10 weeks during Immersion Quarter. With this team, you'll work to tackle a company’s current marketing communications challenges and provide solutions that make a lasting difference.

Learn more about Immersion Quarter

Travel globally to learn about IMC

A group of students and faculty pose for a photo in front of the Great Wall of China

Asia

Travel to Asia for two weeks to gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace.

Learn more about the Global Perspectives course
A group of students pose for a photo at Wimbledon in London

London

Take an IMC course in London for four weeks to learn about brand equity and communication in a global context.

Learn more about the Global Brand Communication course
A group of students pose for a photo by the Deloitte sign in Santiago, Chile

Chile

The Medill IMC International Enterprise Innovation course takes place for five days in Chile. Students learn how large, legacy organizations innovate around the world in today's marketing communications landscape.

Learn more about the global innovation Chile course
Two students pose for a photo in front of the Seine river in Paris

Paris

Spend your final quarter completing courses in the heart of Paris during this exchange program, in which you take courses at Sciences Po, a highly ranked international university.

Learn more about courses at Sciences Po

Experience innovation in San Francisco

Student brainstorming ideas
Students working together on computer

Spend a quarter at Northwestern's San Francisco campus experiencing the convergence of marketing communications with technology and the key roles data and analytics play in brand communications.

Learn more about Northwestern's San Francisco campus

Connect with a powerful alumni network

Todd Smith (IMC05)

Todd Smith
CMO, Partner and Founder
Cafe Rio Mexican Grill, CoreLife Eatery and Kitchen824

After serving as president and CMO of Sonic Drive-In, Smith co-founded and leads marketing for other restaurant brands.

Meet more IMC alumni

Younghee Lee (MSA90)

Younghee Lee
Chief Marketing Officer
Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Read more about Lee

Akash Pathak (IMC06)

Akash Pathak
SVP Marketing
Guaranteed Rate

At Guaranteed Rate, Pathak is responsible for leading all aspects of customer marketing for the company's next wave of growth.

Read more about Pathak

Envision your future career

IMC students walking down hallway at company

After graduating, students work in a variety of marketing communications roles for corporations, agencies, non-profits, research companies and more.

See sample jobs of recent graduates

Start your Medill journey

Group of IMC students

Application deadlines

  • Nov. 1, 2018 (Round 1)
  • Jan. 3, 2019 (Round 2)

View application requirements

Top