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Judy Franks

Judy Ungar Franks

Lecturer

IMC Lecturer Judy Franks joined the Medill IMC faculty in 2008 following a 23-year career in Chicago’s leading ad agencies, where she rose to the executive ranks across both the media and creative strategy disciplines.

She teaches undergraduate Media and Message Delivery, graduate Media Economics and Technology and undergraduate Consumer Insight, and she serves as the Faculty Advisor for graduate students pursuing a concentration in Media Strategy. Franks teaches across Medill's full-time, part-time and online programs. With extensive experience in corporate training and development, Franks also develops executive education programs for Medill IMC.

She travels the world to teach the integration of medium and message through her company, The Marketing Democracy, Ltd, a global consultancy that advises blue chip marketers, top marketing services agencies and the media on integrating content and connection in a new media world. She is a frequent guest speaker at industry conferences on changes in the media landscape. Furthermore, she assists global multi-national marketers such as LEGO and McDonald’s with training and development in the new media landscape and she recently authored a "Media 101" document for McDonald's Global Marketing training.

Franks is also a guest faculty in Medill’s Social Media Marketing Massive Open Online Course (MOOC) through Coursera.

For more information, view Franks' curriculum vitae.

Authored Works

Franks is author of “Media: From Chaos to Clarity,” a book that highlights Five Macro Forces that are reshaping the media ecosystem. The text is taught in several universities across the U.S. and has been featured extensively in the marketing and media sectors. In addition, a chapter she wrote called “Content Strategy: Create, Connect, Collaborate” will be published in the textbook “The New Advertising: Branding, Content and Consumer Relationships in the Data-Driven Social Media Era” in fall 2016 (Praeger Publishing).

In addition, she's also authored the following articles:

  • "We Now Know Which Half of Advertising is Wasted," published on HuffPost
  • "Marketers Beware: You Are Destroying the Most Valuable Media Channel," published on HuffPost

Awards And Honors

For four years, Franks has been named the Top 100 Faculty of Northwestern University by the Northwestern University ASG. Throughout her career, Franks received numerous industry awards such as Effie, CLIO and Vanguard for marketing and media innovation.

Areas of Research

  • “Binge Viewing: The New Appetite for Television,” currently in the field to uncover new patterns of TV consumption and the impact on television advertising effects
  • “MPA: Benchmark Social Media Study,” a strategic advisor to the Association of Magazine Media on a comprehensive analysis of magazine readers’ engagement with magazine brands in the social sphere
  • “In Search of TV Episodes: How Not to Reward Fan Loyalty,” published in the Huffington Post