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Chris McClurg (IMC15)

Online Master of Science in Integrated Marketing Communications

The IMC Online program is tailored to accelerate your career in the marketing communications field with online classes that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Accelerate your career

The IMC Online program helps advance your career in marketing communications by giving you IMC knowledge and skills and connecting you with industry professionals. In IMC, you will hone your ability and confidence to successfully implement successful integrated marketing communications strategies.

Quick facts

IMC Online class profile: 2 years to complete, 33.8 average age, 150 students

View class profile

Study IMC domestically and globally

Students and faculty pose for a photo in front of the Great Wall of China

Asia

Travel to Asia for two weeks to gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace.

Learn more about the Global Perspectives course
A group of students pose for a photo at Wimbledon in London

London

Take an IMC course in London for four weeks to learn about brand equity and communication in a global context.

Learn more about the Global Brand Communication course
A group of Medill IMC students pose for a photo by the Deloitte sign in Santiago, Chile

Chile

The Medill IMC International Enterprise Innovation course takes place for five days in Chile. Students learn how large, legacy organizations innovate around the world in today's marketing communications landscape.

Learn more about the global innovation Chile course
A student carries the project she made for the IMC design thinking course in San Francisco

San Francisco

Take a week-long course in San Francisco to explore the intersection of customer-centered marketing and human center design.

Learn more about the design thinking course in San Francisco
IMC students pose for a photo at Medill's Chicago campus

Chicago

In addition to the quarter-long classes in Chicago, we offer a week-long course in Chicago during spring break that focuses on assessing the opportunities and challenges of using various marketing technologies to add value to the customer experience.

Learn more about the marketing technology course

Hone your IMC Leadership skills

Group of IMC students during Leadership Week
Group of IMC students during Leadership Week

Develop the leadership attributes required of an IMC department leader during a five-day course called IMC Leadership that takes place on Northwestern’s Evanston campus.

Learn more about IMC Leadership

Connect to a powerful alumni network

Todd Smith (IMC05)

Todd Smith
CMO, Partner and Founder
Cafe Rio Mexican Grill, CoreLife Eatery and Kitchen824

After serving as president and CMO of Sonic Drive-In, Smith co-founded and leads marketing for other restaurant brands.

Meet more IMC alumni

Younghee Lee (MSA90)

Younghee Lee
Chief Marketing Officer
Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Read more about Lee

Akash Pathak (IMC06)

Akash Pathak
SVP Marketing
Guaranteed Rate

At Guaranteed Rate, Pathak is responsible for leading all aspects of customer marketing for the company's next wave of growth.

Read more about Pathak

Envision your future career

Elva-Maria Diaz (IMC17)

Whether it’s to accelerate your career, move into a new area of marketing, expand your network or “get a seat at the big table,” the IMC degree can help you achieve your goals.

See career profiles of IMC Online graduates

Start your Medill journey

Group of students at graduating in their graduation robes.

Application deadlines

We are still accepting applications to start in fall 2018. Please submit your application as soon as possible. Applications will be reviewed as they are submitted.

The deadline to start in spring 2019 is Jan. 1.

Application requirements

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