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Chris McClurg (IMC15)

Online Master of Science in Integrated Marketing Communications

The IMC Online program is tailored to accelerate your career in the marketing communications field with online classes that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Accelerate your career

The IMC Online program helps advance your career in marketing communications by giving you IMC knowledge and skills and connecting you with industry professionals. In IMC, you will hone your ability and confidence to successfully implement successful integrated marketing communications strategies.

Quick facts

IMC Online class profile: 2 years to complete, 33.8 average age, 150 students

View class profile

Study IMC domestically and globally

IMC students in Shanghai


Gain deep, contextual knowledge of IMC in the emerging and quickly evolving Asian marketplace with a two-week trip to several cities in Asia.

IMC students visit Wimbledon in London


Spend four weeks in London learning about communications and brand equity in a global economy.

IMC student at San Francisco course

San Francisco

Take a week-long course in San Francisco to explore the intersection of customer-centered marketing and human center design.

Hone your IMC Leadership skills

Group of IMC students during Leadership Week
Group of IMC students during Leadership Week

Develop the leadership attributes required of an IMC department leader during a five-day course called IMC Leadership that takes place on Northwestern’s Evanston campus.

Learn more about IMC Leadership

Connect to a powerful alumni network

Todd Smith (IMC05)

Todd Smith
President and Chief Marketing Officer
Sonic Drive-In

Smith leads several teams at Sonic, including advertising, digital consumer communications, product innovation, consumer insights and customer relationship management.

Meet more IMC alumni

Younghee Lee (MSA90)

Younghee Lee
Executive Vice President of Global Marketing, Mobile Communications Business
Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications for its mobile communications business.

Read more about Lee

Akash Pathak (IMC06)

Akash Pathak
Director, Brand Marketing and Digital Strategy, U.S.
McDonald's Corporation

At McDonald's, Pathak is responsible for translating U.S. business objectives into successful brand and digital marketing initiatives.

Meet more IMC alumni

Envision your future career

Elva-Maria Diaz (IMC17)

Whether it’s to accelerate your career, move into a new area of marketing, expand your network or “get a seat at the big table,” the IMC degree can help you achieve your goals.

See career profiles of IMC Online graduates

Start your Medill journey

Group of students at graduating in their graduation robes.

Application deadlines

Spring Start: Jan. 1
Fall Start: July 1

Application requirements