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Digital Strategy

IMC 498 (Elective)

Digital Strategy provides a comprehensive understanding of the fundamental components of marketing in the digital age. The course helps students learn how to identify the core objectives of a digital marketing strategy by pinpointing a target audience and developing a plan around them. You will gain a better understanding of search engine optimization, paid search, web analytics, programmatic as well as many different aspects of content and social media marketing. The course provides hands-on opportunities for you to work in small teams and craft a digital marketing plan. This course is suitable for marketers of consumer goods as well as business-to-business products and services.