Skip to main content

The Business of Innovation

In this course, you will explore innovation and business opportunities in the center of the world’s technology industry. Starting with business fundamentals in media and technology industries, you will learn to recognize opportunities for disruption, assess the competitive landscape and evaluate innovation strategies. For the product ideas you are developing, you will identify possible business models that would make them sustainable.

The course aims to inspire you to be the force of innovation in media technology companies of any size, from the start-up venture to the conglomerate.