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Chris McClurg (IMC15)

Online Master of Science in Integrated Marketing Communications

The IMC Online program is tailored to accelerate your career in the marketing communications field with online classes that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Accelerate your career

The IMC Online program helps advance your career in marketing communications by giving you IMC knowledge and skills and connecting you with industry professionals. In IMC, you will hone your ability and confidence to successfully implement successful integrated marketing communications strategies.

Quick facts

IMC Online class profile: 2 years to complete, 33.8 average age, 150 students

View class profile

Study IMC domestically and globally

Students and faculty pose for a photo in front of the Great Wall of China


Travel to Asia to gain deep, contextual knowledge of marketing communications in the emerging and quickly evolving Asian marketplace.

Learn more about the Global Perspectives course
A group of students pose for a photo at Wimbledon in London


Take an IMC course in London to learn about branding in a global context.

Learn more about the Global Branding course
A group of Medill IMC students pose for a photo by the Deloitte sign in Santiago, Chile


The Medill IMC International Enterprise Innovation course takes place in Chile. Students learn how large, legacy organizations innovate around the world in today's marketing communications landscape.

Learn more about the global innovation Chile course
A student carries the project she made for the IMC design thinking course in San Francisco

San Francisco

Take a course in San Francisco to explore the intersection of customer-centered marketing and human center design.

Learn more about the design thinking course in San Francisco
IMC students pose for a photo at Medill's Chicago campus

Chicago or San Francisco

We offer a course in Chicago or San Francisco during spring break that focuses on assessing the opportunities and challenges of using various marketing technologies to add value to the customer experience.

Learn more about the marketing technology course

Hone your Digital Leadership skills

Group of IMC students during a leadership course
Group of IMC students during a leadership course

Digital Leadership helps you develop critical thinking skills in the areas of technology, marketing and organizational growth in order to be able to effectively lead digital transformation. This five-day course in taught on-site in Evanston/Chicago.

Learn more about Digital Leadership

Connect to a powerful alumni network

Todd Smith (IMC05)

Todd Smith
CMO, Partner and Founder
Cafe Rio Mexican Grill, CoreLife Eatery and Kitchen824

After serving as president and CMO of Sonic Drive-In, Smith co-founded and leads marketing for other restaurant brands.

Meet more IMC alumni

Younghee Lee (MSA90)

Younghee Lee
Chief Marketing Officer
Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Read more about Lee

Akash Pathak (IMC06)

Akash Pathak
Head of Marketing
Trunk Club

At Trunk Club, Pathak is VP of Marketing and is responsible for leading all aspects of customer marketing.

Read more about Pathak

Envision your future career

Elva-Maria Diaz (IMC17)

Whether it’s to accelerate your career, move into a new area of marketing, expand your network or “get a seat at the big table,” the IMC degree can help you achieve your goals.

See career profiles of IMC Online graduates

Start your Medill journey

Group of students at graduating in their graduation robes.

Application deadline

The admissions application deadline to start in fall 2020 is July 1.

Learn more about application deadlines