Clive Humby selected for the Don Schultz Award in IMC

EVANSTON, ILL. -- The Medill School of Journalism, Media, Integrated Marketing Communications announces Clive Humby OBE as the recipient of the 2024 Don Schultz award for Innovation in Teaching, Theory and Practice of Integrated Marketing Communications.

Humby is a visiting professor of data science at the University of Sheffield in England. He has been at the forefront of innovation with consumer data and today he advises a wide range of businesses and governments on data strategy, privacy and application of data to business processes.

Humby co-authored “Scoring Points” in 2003, which tells the early story of Tesco Clubcard and has become a standard text in many schools. He is a patron of the Sir Isaac Newton Institute of Mathematics in Cambridge where he has worked on multiple projects with leading global academics to explore ways of anonymizing and masking big data.

“I’m deeply honored to receive this recognition,” said Humby who knew Schultz. “Putting IMC learnings into practice has been a hallmark of my career.”

The award is named for long-time Medill Professor Don Schultz who played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and establishing the IMC department at Medill in the early 1990s. Medill was the first school to offer a graduate degree in Integrated Marketing Communications in the United States. Schultz is regarded internationally as the “father of IMC.” He died in 2020.

“It’s a delight for Medill to honor those who carry on the work begun by Don Schultz at Medill,” said Medill Dean Charles Whitaker. “Clive’s research and teaching help elevate IMC around the world and we look forward to welcoming him to campus.”

Humby will visit Medill in March.