Medill launches continued learning program for alumni
First course to take place in March in NYC Meatpacking District
EVANSTON, ILL. -- Today the Medill School of Journalism, Media, Integrated Marketing Communications announced a new continued learning program open to all the school’s alumni.
Designed as advanced professional development, Medill’s continued learning program will help those looking to gain new, relevant, and applicable industry insights and knowledge, refresh their skillset, and connect with other professionals. The courses will be taught by Medill faculty.
“We’ve heard the desires of our alumni to continue to learn from Medill well beyond their graduation,” said Medill Dean Charles Whitaker. “We are excited to launch our program with the goal of engaging our alums around the world.”
The courses will be held throughout the year in different cities, beginning with a course called “The Art and Science of Customer Experience Design” in New York City’s famed Meatpacking District on Saturday, March 23.
After a morning session on the making and marketing of the Meatpacking District and building customer personas from marketplace data, participants will take to the cobblestone streets of the neighborhood to observe how brands are engaging their customers with experiences that go beyond their core product offering and to hear from brand executives about how customer experiences impact business outcomes.
From Chelsea Market to Samsung’s NYC flagship store to Google and more, participants will learn how to become experience architects and leave with strategic frameworks, concepts, applied skills, and industry connections immediately applicable to their professional work. The outcome of the class will be a Medill Executive Education Continued Learning Certificate.
“The Meatpacking District offers a wealth of hands-on learning opportunities to explore how brands make meaningful connections with their customers,” said Danielle Robinson Bell, Medill assistant professor, and academic director of IMC Professional and Continued Learning. “We are excited to welcome our alumni to experience these opportunities as well as reconnect with their classmates.”
Future continued learning courses are being developed.
About the Meatpacking District
The Meatpacking District is a neighborhood like no other: a fusion of grit and glam, where old New York meets the frenetic pace of the 21st Century. It has a magnetic appeal. The Meatpacking District Management Association is a business improvement District (BID). It serves the businesses, residents, and visitors of the area with a common goal: to program, promote, and take care of the Meatpacking District. There is a broad community that makes the District distinct. The BID organizes community events and entertainment. It is the partner with the City to maintain and keep clean over 30,000 square feet of plazas and four Open Streets. The teams are on the ground seven days a week sweeping the sidewalks and engaging with visitors. The work, at its core, is to ensure that businesses succeed and the characters who work, live, and play here enjoy it and are happy to return.