IMC started at Medill, and here, you’ll learn to create innovative marketing communications strategies and solve business problems by working collaboratively with global companies and peers. Our three graduate programs and one undergraduate program will teach you the IMC “way of thinking” that balances qualitative and quantitative components. Medill IMC will help set you apart from others in the industry. 

Programs

IMC Full-Time Master's Program

The 15-month full-time program consists of a core curriculum and six specializations. The program has a strong international focus and includes the 10-week Immersion Quarter, which features a company-sponsored project.

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IMC Part-Time Master's Program

The part-time program is offered in Medill’s downtown Chicago location. Students complete five core courses and 10 electives. The program connects students to the Chicago marketing communications profession.

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IMC Online Master's Program

The IMC Online Program offers the same curriculum, faculty and degree as the full- and part-time programs. The two-year online program is asynchronous for the most part, but students are expected to convene online for some lectures and group work.

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IMC Undergraduate Certificate

The five-course certificate program features core courses in consumer insight, research and IMC strategy as well as a variety of electives that enable Northwestern undergraduates to enhance their majors with a specialization in IMC.

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Medill Free Online Courses

Open Online Courses

Northwestern has partnered with the online learning platform Coursera to provide universal access to short courses in areas our faculty teach and research. Medill offers online courses in three areas of specialization – and all are open to any interested learner. Please note these courses will not count for academic credit in any of Medill's undergraduate or graduate programs.

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What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.