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Integrated Marketing Communications

The future belongs to those who understand the art and science of marketing communications.

And that's what you will learn at Medill IMC. You’ll create innovative marketing communications strategies and engage consumers in the digital age by working collaboratively with global companies, faculty and your peers. Our graduate and undergraduate programs will teach you the IMC “way of thinking” that focuses on understanding consumers and balances qualitative and quantitative data to build strong brands. Medill IMC will help set you apart from others in the industry and prepare you for the future.

Our programs

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IMC Full-Time master's program
Evanston campus

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intensive, five-quarter program that features opportunities to work with top companies and gain real-world work experience.

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IMC Part-Time master's program
Downtown Chicago campus

The IMC Part-Time program serves working professionals living in or around Chicago and allows them to advance their careers by tapping into the deep expertise of our faculty. Students gain access to a network of other high-caliber marketing professionals in the Chicago area.

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IMC Online master's program
Online

The IMC Online program serves working professionals around the world allows them to advance their careers by tapping into the deep expertise of our faculty and our network of alumni and other high-caliber IMC professionals.

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Medill IMC master's degrees

Full-Time

  • On the Evanston, IL campus
  • For professionals with a couple years of work experience or straight from undergrad; international class
  • Average age: 25
  • Average years work experience: 2
  • Offers Immersion Quarter where you work at a top company creating innovative solutions to real-world challenges; features opportunities to study in Asia, London, Paris and San Francisco
  • Starts in September
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Part-Time

  • On the Chicago campus
  • For working professionals with a few years of work experience who live in the Chicagoland area
  • Average age: 29
  • Average years work experience: 6
  • Located at Medill’s new space on Wacker Drive next to leading companies; features short-term opportunities to study in Asia, London and San Francisco
  • Starts in September
View program page

Online

  • Around the world
  • For working professionals around the globe
  • Average age: 34
  • Average years work experience: 10
  • Allows flexibility for students to study in any place and at any time; features short-term opportunities to study in Asia, London and San Francisco as well as on the Northwestern campus in Evanston
  • Starts every quarter
View program page

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IMC Certificate
For Northwestern undergraduates

The five-course certificate program features core courses in consumer insight, research and IMC strategy as well as a variety of electives that enable Northwestern undergraduates to enhance their majors with a specialization in IMC.

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Our alumni

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Terry Davenport (MSA82)
SVP of Marketing at Starbucks

Davenport leads marketing and brand strategy for Starbucks and is responsible for product development, consumer insights and innovation.

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Kristen Nomura (IMC03)
Head of Industry, Restaurants at Google

Nomura leads a team focused on quick serve restaurants clients, helping these organizations with digital advertising, data and insights, and innovation.

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Anya Cheng (IMC08)
Head of Product, Emerging Markets at eBay Mobile Lab

Cheng leads mobile-first product vision, strategy, roadmap, design, development requirements, analytics, content and product marketing.

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Younghee Lee (MSA90)
EVP of Global Marketing, Mobile Communications Business at Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications for its mobile communications business.

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Craig Greenfield (IMC00)
Chief Operating Officer at Performics Worldwide

Greenfield leads a global performance marketing agency network that serves leading brands across 30+ markets.

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Jose Costa (IMC04)
Group President, Paint & Collision at Driven Brands

At Driven Brands, Costa leads automotive brands such as MAACO, CARSTAR and Drive N Style.

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Our Story

The History of IMC at Medill