IMC started at Medill, and here, you’ll learn to create innovative marketing communications strategies and solve business problems by working collaboratively with global companies and peers. Our three graduate programs and one undergraduate program will teach you the IMC “way of thinking” that balances qualitative and quantitative components. Medill IMC will help set you apart from others in the industry. 

What is IMC?

Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Programs

IMC Full-Time Master's Program

The 15-month full-time Medill IMC program consists of a core curriculum and six specializations. The program has a strong global focus and includes a 10-week Summer Immersion Program.

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IMC Part-Time Master's Program

The part-time Medill IMC graduate program is in downtown Chicago and is tailored for working professionals in the area. The program connects students with the marketing communications industry and consists of classes in brand strategy, digital and interactive marketing, marketing analytics, strategic communications, content marketing and media strategy.

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IMC Online Master's Program

The Medill IMC online program is tailored for working professionals around the world. The program consists of a core curriculum and electives in brand strategy, digital and interactive marketing, marketing analytics, strategic communications, content marketing and media strategy.

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IMC Undergraduate Certificate

The five-course certificate program features core courses in consumer insight, research and IMC strategy as well as a variety of electives that enable Northwestern undergraduates to enhance their majors with a specialization in IMC.

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Medill Free Online Courses

Open Online Courses

Northwestern has partnered with the online learning platform Coursera to provide universal access to short courses in areas our faculty teach and research. Medill offers online courses in three areas of specialization – and all are open to any interested learner. Please note these courses will not count for academic credit in any of Medill's undergraduate or graduate programs.

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