IMC started at Medill, and here, you’ll learn to create innovative marketing communications strategies and solve business problems by working collaboratively with global companies and peers. Our three graduate programs and one undergraduate program will teach you the IMC “way of thinking” that balances qualitative and quantitative components. Medill IMC will help set you apart from others in the industry.
What is IMC?
Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.