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Centers and Institutes

Medill is home to several centers and institutes that research and create new knowledge in the areas of journalism and integrated marketing communications. Faculty members lead these initiatives, many of which also have components of student involvement.

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Intent Lab Logo

Intent Lab

Intent Lab is a research unit created by Medill IMC and Performics. Its purpose is to find new ways to strengthen brands through understanding how consumer decisions are made and how brand engagement can be improved.

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Medill Justice Project Logo

Medill Justice Project

Medill Justice Project is an award-winning national investigative journalism center that examines potentially wrongful convictions, probes systemic criminal justice issues and conducts groundbreaking research.

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Retail Analytics Council Logo

Retail Analytics Council

Retail Analytics Council is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. RAC is an initiative between Medill IMC, Northwestern University and the Platt Retail Institute.

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Knight Lab Logo

Knight Lab

Northwestern University Knight Lab is a community of designers, developers, students and educators working on experiments designed to push journalism into new spaces.

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Omnichannel Logo

OmniChannel Initiative

The OmniChannel Initiative focuses on consumers’ demand for relevant content whenever, wherever, using whatever media they desire. The initiative combines Big Data analytics and insight-driven marketing to develop omnichannel communications across social, mobile, web, retail and traditional media.



Spiegel Research Center Logo

Spiegel Research Center

Spiegel Research Center conducts evidence-based, data-driven analysis to prove the relationship between customer engagement and purchase behavior, particularly on social media and mobile devices.

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