Law, Ethics, and Technology
(Elective Course)
Law, Ethics, and Technology enhances students’ abilities to make better marketing communications and business decisions. This is achieved through an in-depth study of the areas of law and ethics that are the most critical to business judgment and decision making.
Students delve into:
- The First Amendment and its protection of commercial speech, the legal basis for marketing communications
- The U.S. legal system and its relevant statutory, administrative and case law
- Contracts
- Intellectual Property including copyright and trademark law
- Privacy, as it pertains to the collection, aggregation, sale and use of personal data
- Ethics, as there is significant overlap between law and ethics when it comes to making good business and policy decisions.