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Curriculum

The IMC curriculum is designed to give you a solid foundation in the principles of integrated marketing communications, then allow you the flexibility to select electives that match your interests and career goals.

Eighteen graduate-level credits at Northwestern are required for the Full-Time Master of Science in Integrated Marketing Communications (MSIMC) degree:

You may receive up to three specializations by completing the two required courses and two or more electives in a specialization.

We often add new courses and revise course content to be in front of a rapidly changing marketing communications marketplace. As such, the courses listed below are subject to change.

Course schedule

All courses