Bertha González Nieves

Bertha González Nieves was inducted into Medill’s Hall of Achievement in 2023.

CEO and Co-Founder of Tequila Casa Dragones, González Nieves is an entrepreneur with a career rooted in the luxury consumer goods space. Dedicated to the tequila industry for 25 years, González Nieves is the first certified female Maestra Tequilera by the Academia Mexicana de Catadores de Tequila. Forbes has identified her as “One of the 50 Most Powerful Women in Mexico.” She was also named one of Mexico’s top young businesswomen by Revista Expansión, Mexico’s leading business magazine; “The Most Innovative Women in Food + Drink” by Food & Wine and Fortune; and "The First Lady of Tequila" by the Los Angeles Times. The New York Times calls her “The Spirit Behind High-End Tequila.” In 2022, Revista Quien recognized her as “One of the 50 People Transforming Mexico.”

Prior to co-founding Casa Dragones, González Nieves spent more than a decade in leading roles in the tequila industry as well as a consultant at Booz Allen & Hamilton working closely with leading global consumer goods companies.