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Craig Greenfield

Craig Greenfield was inducted into Medill’s Hall of Achievement in 2023.

As Global President, Client Partner at EssenceMediacom’s Media Futures Group, Greenfield works with Google’s consumer and B2B businesses to optimize the return on the company’s performance media investments. His interest in media, creative and technology propelled him to the forefront of the performance-marketing industry. From 2005 to 2020, Greenfield held several leadership positions at DoubleClick Performics. As Performics' Chief Operating Officer, he orchestrated go-to-market functions and led global client engagements. He also launched the Intent Lab, a research unit that studies consumer purchasing habits in partnership with Medill.