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John Gerzema

Medill Hall of Achievement 2014 Inductee.

John Gerzema, CEO BAV Consulting and best-selling author. After graduating from Medill, Gerzema began his career at Campbell-Mithun and Fallon advertising agencies in Minneapolis. He then joined Young & Rubicam Group as its Global Chief Insights Officer. He is now Chairman and CEO of Y&R’s BAV Consulting. At BAV, he leads a global management consultancy with expertise in corporate, brand and marketing strategy and innovation. His group administers BrandAsset® Valuator, the world’s largest consumer survey, which collects data on more than 16,000 consumers quarterly and 50,000 brands in fifty countries. A frequent analyst on television and radio, Gerzema’s TED talks have been viewed by hundreds of thousands of people. He has written for publications like Harvard Business Review, Inc. Magazine, WIRED and Forbes.