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Younghee Lee

Lee is Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics, where she oversees the company’s global brands and strategic marketing communications. Samsung has reached No. 7 in “Best Global Brands” from InterBrand. At Samsung, she has introduced clear product segmentation and consumer-oriented strategies. From Olympic Games, Fashion Weeks, the Oscars, and more, Lee’s influence has helped her company engage cultural momentum around the world in an effort to reshape the image of an engineering-based technology company into a brand that consumers love.

In 2013, Forbes named her the second most influential chief marketing officer. She was previously Managing Director for L’Oreal and Marketing Manager at Unilever.