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Investor Relations

IMC 473 (Elective)

Investor Relations covers the ways organizations communicate effectively with shareholders (and potential shareholders) at publicly-traded companies. The course examines the theory of the firm, how firms’ stocks become publicly traded, the dynamics of the equity markets, the flow of investor information and how businesses influence that flow, and legal issues involved in communicating with Wall Street.

You will explore internal communications with the chairman and the other members of the board of directors on corporate governance issues. You will develop an investor relations plan and program to attract and retain long-term investors. You will learn how to engage the key players inside and outside the company to reduce the risks facing corporations in an increasingly globalized world.

Prerequisites: IMC 450-0